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Create a three-format campaign image series that is consistent, legally clean and human-verified.
Adobe Firefly is Adobe's generative AI tool: you can create images from text, choose aspect ratio and style. The goal is not just a "nice image": you build a three-part, cohesive campaign series (16:9 header, 1:1 social image, 9:16 mobile poster) for a fictional program — with a consistent style, space left for captions, no misleading or infringing details, documented prompts and human quality checks.
In this exercise you will learn: how to write a visual brief; how to phrase prompts and create variants; how to keep the series consistent across aspect ratios; how to inspect images for errors, misleading or infringing details; how to choose responsibly; how to write alternative text (alt text) for accessibility; and how to label AI use transparently.
Suggested schedule: brief, prompt draft and sign-in: 15-20 minutes; the first 16:9 generation, error hunting and prompt fixing: 25-35 minutes; creating the 1:1 and the 9:16 image: 25-35 minutes; consistency, diversity and safety checks: 10-15 minutes; alt texts, download, prompt log and submission: 15-20 minutes.
Tip: The motto of this exercise: PLAN. GENERATE. INSPECT. CHOOSE. — the four stages of the flow: 01 Brief (goal, style and aspect ratio) → 02 Generation (prompt and variants) → 03 Consistency (three formats) → 04 Handover (alt text and labeling).
By the end of the exercise you will have: a 16:9 web or presentation header; a 1:1 social media image; a 9:16 story or mobile poster image; a prompt log with at least three variants; a visual quality-check table; three short alternative texts for accessible use; and a short reflection on what the AI helped with and where you had to fix it.
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The first step is open to everyone. The remaining 26 steps, progress tracking and feedback open up with a free account.